A Bigger Mindset

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As I walked down to Rockefeller Center from our hotel while in Manhattan last week, I realized that I need to have a bigger mindset to propel my family, businesses, and life forward. One of the things I love about New York is that everything is big. Really big. And one of the biggest things that has hindered growth in my family and in our business is our small mindsets. The fact is, we should be progressing every day in our minds. We should be looking at our world-view to see if it meets our vision for our future selves. We should be visualizing our life as bigger, better, and more of impactful. We should be looking at ways to grow and propel our future to a level that we can only imagine. “Our goals should be so bodacious that people look at us funny when we tell them.” [Tweet this!] You will hit the mark you set for yourself. I am going to work on setting my mind to be in a place that I can propel my business, family and personal life into a realm that I think is impossible.

So, for those of you who like lists, here are 3 keys to a bigger mindset:

1. Put yourself in new situations and environments. Think of newness as fuel for your vision. It stimulates your mind and puts it in a constant creative state that allows you to actually visualize bigger things for yourself.
2. Write your vision down. Writing it down gets it out of your head and on paper. This is important for those times when you catch yourself slipping back into your small mindset. Having your commitments written in ink is a helpful way to keep yourself accountable and help you get back on track.
3. Map it out. Create steps to hit your vision. Don’t expect to achieve a goal without clear and defined steps. Otherwise, all of your energy just goes in every direction, which moves you nowhere. Define your next steps, apply linear energy, and watch how it gets you further, faster.

“Dream it up and Chase it down.” [Tweet this!]

So basically you have to dream it up and chase it down. Its so easy to to just be ordinary, but being ordinary just pulls you down. Don’t get discouraged when you seem stuck in a rut or when people speak negatively about your goals. Just use this simple process to set yourself up for a bigger mindset and a better future.


Twitter: It’s About Time

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Twitter is finally taking control of their platform. Its about time!

For too long, Twitter has been allowing other platforms like Instagram to take control of the visual side of social media. But with the introduction of its new native app and web environment, people finally have a reason to un-link their other profiles that once controlled photo and video.

What’s new?
Twitter’s new interface is sleek and usable. With the brands that I manage, I’ve been watching the success of using its native tools, as opposed to linking other social media accounts. I’ve seen, on average, 60% better engagement with images and videos posted inside of Twitter than those just shared through linking external social media accounts (i.e. Instagram, Facebook, etc…). I’ve also found that a tweet with a picture or video, versus one without, gets 50% better engagement from audiences.

What does this mean for investors?
I think this should reignite an interest and poise Twitter to become more of the major social media player it once was. Because of the upgrade in the visual component of the app for the end user, promoted tweets have had 30% better engagement from previous promotions before the app upgrade! With this improvement, of course, it means better profits. That makes Twitter (TWTR) a steal at its current stock price!

The folks at Twitter are doing some great stuff to propel their platform into a new stratosphere. By continuing to give users the best experience possible while creating profits for investors, they should certainly build a major advantage for themselves in the social media realm.


Be Careful with Your Dreams

By | Business, Family, Investing | One Comment

Dreaming is one thing. Executing and making dreams a reality is another.  Most people have the dreaming down, it’s the executing the dream into a physical business or idea that people struggle with.  I’m a dreamer. The one thing I learned very early in my career is that my dreams can frustrate those I am trying to bring in to help me facilitate it. What I have realized is, as a dreamer you have to be very careful who you share your dream with in the early stages. You need to make sure the people you share it with can handle it if it just stays a dream and never becomes a reality.

Also, you have to be cautious of those you ask to help make that dream a reality. Every great task takes people to help accomplish it. I’ve never had a dream where I did not need others to help me accomplish it. Early on, my passion for what I was doing allowed me to have tons of people that wanted to be part of my vision.  The only problem was, I had poor execution and burned a lot of bridges on the ideas that never came to fruition.

So here are a few tips that will help you make your dreams into a reality and not bring frustration to those that want to help make it happen:

  1. Move slowly.
  2. Throughly test your ideas before you bring people in to help you.
  3. Be up front. Make sure you let those know that want to be part of your dream that it’s a dream and may not work out exactly how you communicate it.
  4. Clearly Communicate the level of risk with everyone involved!

My Letter to Gaylord

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Profiling customers doesn’t work!

Last week, as I was eating breakfast with a friend, I overhead the table beside me talking about homeowners insurance for a farm they have in my town. It just so happens that my wife and I recently bought a farm, and I’ve had a hard time finding an insurance company to write the policy because of acreage and horses. So I thought this was the perfect opportunity to find out about getting insurance for it! In their conversation, I heard them mention, specifically: horses, boats, outbuildings and barns. It may freak you out that I was listening in so intently, but I need insurance and I haven’t been able to find it anywhere!

I waited for the salesman to say his goodbyes to his customers, and once he did, I politely asked for his card. He instinctively handed me his card, but then he took a look at me and stopped in his tracks. He said in the most condescending tone, “Oh, you probably don’t need my card. I just provide insurance for very expensive properties”. He literally picked up the card that he just handed me and said “You don’t need this”. My friend’s jaw dropped.

Now, in the looks department, I realize I probably don’t fit the standard profile of this guy’s ideal client. I had my hat on backwards with a t-shirt and shorts, and I probably looked half asleep, My appearance was not anything like the couple he had just been meeting with. However, he missed out on a sale because of a preconceived idea he had about how his ideal client should look. Not only did he miss out on one sale, the guy with me was looking for insurance as well! Not only do I have one property that meets his “requirements”, I have two. So Gaylord, the moral of the story is don’t judge a book by its cover! [Tweet this!]

Here are some tips I would have for Gaylord (if he were to ask):

  1. Do not profile your customers because of looks or your preconceived notion of a first impression.
  2. Get to know people. If Gaylord would have been genuinely interested in me he could have determined very quickly that he had somthing I needed.
  3. Dont make people feel like less than you, even if they cant afford or qualify for your product or service!

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